Professionals subscribe to specialized publications to stay informed, but due to the demands on their time, particularly at their desk, they are not able to read these materials as much as they would like.
At the same time, many professional content sources ask:
“Based on the scarce time our audience has to review this kind of material and the litany of sources competing for this time, how do we differentiate our content, and use it to drive audience engagement, retention and growth; particularly among emerging professionals?”
What if you could provide your audience the same content as the text, in a same-day, word-for-word, human narrated, smartphone-enabled, audio format? Instead of forgoing high-purpose desk-time, your audience could access the same content during multi-tasking activities such as commuting or exercising. This would solve their problem by expanding their capacity to consume your content by more than 209 hours per year and reducing their opportunity cost for accessing it.
In the meantime, you would:
In sum, more time to consume your content leads to higher engagement and value. Higher value leads to higher retention and growth.
As a part of our patented system, we engage students from the area of expertise to produce the narrations.
From the students’ perspective, they experience first-hand educational benefit from reading the material and gain exposure to the professional audience who are all potential networking contacts and employers.
From the content sources’ perspective this:
WHAT OUR CLIENTS SAY
(Content Source Partners and Listeners)
Content Partner
We thought the concept of Modio was exciting but were unsure about how our members would receive it. The response has been resoundingly favorable. Our members really appreciate having options in how they receive our content and our authors like that their articles are available in audio format. The service has been especially well received by our younger members who are already frequent users of audio delivery.
Content Partner
American Bankruptcy Institute has been collaborating with Modio for more than three years, and our members have been thrilled with the product. Everyone who uses it talks about much it helps them absorb more of the information from each issue of the ABI Journal — even when the printed content is filled with complex legal concepts.
Content Partner
The concept of converting text to audio is something our perceptive members have been asking for. Now, instead of forgoing billable time at their desk, our members can listen to the same information on Modio at their leisure using any browser, whether on a mobile device or on their computer. The Section is excited to continue this trusted partnership that enables our members to enhance the legal profession.
Content Partner
Modio allows us to offer The Tax Lawyer content to our busy members in a convenient, accessible medium that needn’t cut into billable hours. We’re pleased to offer the audio edition as a pathway to engage our members, particularly younger ones who prefer audio.
Modio Listener
Because of the service, I am consuming more of the underlying content and saving desk time that I can redeploy towards more billable activities.
Modio Listener
I receive so many subscriptions- I don’t have time to put eyes on all of them. This is an excellent service.
Modio Listener
It is certainly easier to understand something that I have heard instead of something that I wanted to read but never got around to reading.
Modio Listener
I have been a [monthly print subscriber] for many years- I have listened to more articles during the 2 months I have been an audio subscriber than all the articles I read of the monthly print subscription over the last several years combined.
Modio Listener
The interface is very intuitive and easy to use, and my consumption of articles has gone from 10% with the print to 70% with the audio.
Modio Listener
With the print, I would read a couple articles and skim the first paragraph of a couple more. Now I listen to all of them and derive a lot more valuable information.
Modio Listener
[My first issue] is by far the most content I have had time to review since becoming a member.
Modio Listener
Modio offers a convenient way to absorb the articles I might not otherwise have time to read, allowing me to use my driving time more efficiently. I would absolutely recommend the service.
Modio Listener
There is an anxiety associated with seeing [your print subscriptions] pile up on your desk. When I saw this service was available, I was so relieved. I used audio to study for the bar exam, now I use it as a convenient way to stay informed. You can’t put a price on the importance of staying current.
Modio Listener
Modio makes me more confident when dealing with clients and prospects because I am more aware of what’s going on. The service sharpens my skills and makes me a more effective advocate.
Modio Listener
[Because of my subscription] I am doing what I am supposed to do which is staying informed. This has led to better discussions with my clients and given me new ideas for the projects I am already working on.
Modio Listener
Great product. I would definitely recommend it to others.
Modio Listener
Great service. I wish it was available for other publications as well.
Contact Us for more information, to request a demo or obtain a quote.
