Our Solution

The Problem

Professionals of all kinds access a variety of specialized content sources to stay informed in their area of expertise, but due to the demands on their time, particularly at their desk, they are not able to read these materials as much as they would like.

At as an extension of this dynamic, many sources are asking:

  • Based on the limited time our audience has to review these materials and the litany of sources and activities competing for this time, how do we  amplify the reach of our best content to drive higher audience engagement, retention and growth?

 

  • As many sources face an aging and/or declining audience base, how do we modernize our publications to reflect changing consumption habits?

 

Our Solution

What if you could combine the superior substance of the original text source with the convenience of a timely, word-for-word, human narrated, smartphone-enabled, audio format? Now audiences could access the exact same content during multitasking activities such as commuting or exercising; driving higher engagement by giving each audience member more than 268 additional hours per year to consume your best content, without forgoing premium work responsibilities.

In the meantime, you would:

  • Place your content in a format more accustomed to by the emerging audience
  • Make your content more accessible for persons who are blind, visually impaired or otherwise print-disabled

Our Solution is Different Than a Podcast:

  • More analogous to an audiobook: Like an audiobook, we provide the same information as the text; however, we are dealing with a dynamic content source.
  • Solves a different problem: Podcasts are a supplemental source to the text, but for most, the problem isn’t that they need more information. Rather it’s that they don’t have time to consume the materials they already deem as valuable. This is the problem we solve.
  • Underscores the value of the text versus eroding it: What if your audience came to use your podcast instead of your publication? This would be a bad outcome. Our service offers the convenience of audio but in a way that underscores the value of text- it is the text!

“It’s not that I need more content, it’s that I don’t have time to consume the sources I already deem as valuable.”

Our People – An Additional Layer of Engagement

As a part of our patented system, we engage students from the area of expertise to perform the narrations.

From the students’ perspective, they experience first-hand educational benefit from reading the material and gain exposure to the professional audience who are all potential networking contacts and employers.

From the content sources’ perspective this:

  • Enhances the credibility, quality and brand of the audio format
  • Provides an innovative means of engaging students in the corresponding profession before they even graduate- we are literally paying them to read your content!

“We are literally paying the next generation of your audience to read your content.”

WHAT OUR CLIENTS SAY

(Content Source Partners and Listeners)

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Contact Us for more information, to request a demo or obtain a quote.